Samsung arrives in the next Audi and tackles Qualcomm, Intel, and Nvidia


for some time, Samsung is already working to supply chips for the Audi Progressive SemiConductor program. Now, it also provides the processor Exynos, already known for its presence in phones such as the Galaxy S7. Logically, this is not exactly the same chip, as inside a car operating conditions are quite different from those found in a smartphone. Among these conditions, it would be resistant to extreme temperatures and a longer life expectancy.


Unfortunately, the Samsung spokesman could not provide us with more details about the implementation of chips. However, one can assume that it is one of the future systems In-Vehicle-Infotainment (IVI) Audi developed by Exynos. This follows from the new press release by Samsung.


Exynos 3D Attachment
Exynos processors in your phone and in your Audi. © Samsung

Audi started the Progressive Program (PSCP) SemiConductor in 2010, with which the automaker has an agreement with chip manufacturers NVIDIA, Qualcomm, Analog Devices, NXP, ST Microelectronics, Renesas, and Samsung Semiconductor. The CPSP is called “build a bridge” between two different industries. From the point of view of Audi:


the innovation cycles in the automotive industry are significantly different from the pace of the semiconductor industry. While, in general, it may spend about seven years between two generations of cars, the life cycle of a product in the semiconductor industry is only 15 to 18 months. The modular Infotainment System (MIB) allows to update the hardware in a way more regular. So Audi is able to respond fast and flexible way to the current evolution of electronics and make the most of the potential of the new generations of chips.


[…] Audi expects the semiconductors that integrate its cars to be, above all, strong, durable and able to operate in a wide range of temperatures.


Jahnke says that PSCP contracts concluded on an individual basis with each supplier. End of 2015, Samsung already had an agreement with Audi, but only for Flash memory. Now, the Exynos processors will also be part of the agreement, so that they can be used in the next car infotainment systems.


Currently, what can Audi with the Exynos chip?


The Audi display and control solutions will be faster, compared to shipping the Nvidia chip. Samsung’s Exynos processors could develop exactly the same functions. In summer 2017, we know probably more about next generation Infotainment platforms. We’re betting that there will probably be demonstrations in a Q8 has the international Automobil – Ausstellung (IAA) 2017 which will take place in Frankfurt.


A possible scenario would be that Audi specializes its collaborations with the semiconductor industry. NVIDIA could focus, in the future, on the driving AIDS and co-drivers based on artificial intelligence. Qualcomm could take on Internet access with its LTE components. Samsung could be responsible for consumer electronics, entertainment and climate control.


A segmentation of this type would be very reasonable for several reasons. On the one hand, suppose the entertainment of a user system has a fault, it would not affect the wizard of conduct. In addition, this separation would allocate risks against the attacks of pirates on the different components, thereby increasing security.






The excess of electronics on Board carries some risk.

What do you think?






How do you see the future of cars? Electronic excess can soon become a risk? Or will it be the antidote to traffic problems? Do you use an Infotainment system, or do you think that it is a useless gadget?


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