2017: the year of artificial intelligence



personal assistants belong to a fundamental category of the high-tech sector in 2017, and just like what happened in 2014 or 2015 with the smartwatches, it is expected that it is the next market that will be estimated at several tens of millions of euros in profits. What is the tech giants have behind your head? And that is what this means for users and the rest of us, specialized high-tech journalists?





personal digital assistants with an artificial intelligence (AI) technology will soon be everywhere. Examples? There is a shovel: Google Assistant, Siri (Apple), Cortana (Microsoft), Alexa (Amazon, soon on smartphones Huawei in the United States), Bixby (Samsung), Viki (rumor on the next Nokia). HTC and Sony will soon join them with their own intelligent personal assistants related to their products. And it is very likely that the list will still lie.


Google i o Home 00
Google Home: the smart Wizard of Google. © Google

behind all these services is a principle: that of the “machine learning” (machine learning). From all the information at their disposal, these wizards generate advice and recommendations. These devices are controlled by voice and platforms using them are meant as a plant for the smartphone: Alexa control many home automation devices, Google Wizard will soon be able to do the same. Samsung has just announced that Bixby was designed as a platform that could be extended by third-party applications to provide additional functionality.


And if we rely on advertisements of presentation, all this looks very nice. The wizard is almost part of the family, he knows who is the father, the son or remembers appointments, to book theater tickets or deliver meals. You can see the video evidence, where it is shown how Google and Amazon integrate the wizard and Alexa in our daily lives.






Opinion by Hans-Georg Kluge


assistants digital arrrivent. Whether we like it or not.


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Google Home




all these products are very practical, and thanks to them 2017 is shaping up as the year of personal digital assistants. This type of videos is very clear and are very well received in most of the events. These small geniuses of daily carry out tasks unrewarding as the light with switch or we connect to our account MyTaxi, Amazon and many others.


Despite appearances, all is not so rosy, since it takes that builders and suppliers continue to be compatible with these products. Since by definition, they are based on machine learning, they are never really finalized, and there, we can’t evaluate them permanently. And this presents new challenges.


Data protection will be difficult to keep


all personal assistants have one thing in common: they begin to be really useful if the user enters all of its data. And this can have a lot of serious consequences.


1. the analysis and comparisons become more difficult


a central aspect emerges, so to speak, when to account for these technology: anyone who wishes to write about personal assistants and a comparative test must provide the personal data necessary for the different companies coming out devices. Comparative tests will be much more difficult to make: what is Cortana is better than Alexa? What’s the Google Wizard gives better advice than Bixby? Relevant questions, which are not easy to solve in the short term.


It is virtually impossible to establish a simple description of the features of a personal assistant. Instead, the respective environments, the existing devices and every user’s needs are of great importance: what a person considers important will be perceived as unnecessary by another. This General individualization offers us a wide range of new challenges.


2 prove himself quickly? Not so easy


another aspect is a concern for readers: it is virtually impossible to evaluate or test any of these services without having to provide a large amount, such as access to shopping lists or appointments on personal agenda. But we also talk about more sensitive as information: where I live? Where is my place of work? What are my habits? What is my commute back home? What artists, films, or topical areas interest me?


Especially, since the added value, according to the supplier, is the ability of the wizard to adapt to its users as and time measurement, and thus offer more personalized services.


3. the key concept, the privacy and protection of personal data


as stated previously in this article, it does not fail to ruffle the hair of all the personal data and privacy advocates. Indeed, the wizard has access to the data that it analyzes and stores. Thanks to them, the gigantic detailed user profiles are created, and you can get all sorts of personal information.


Obviously all these data are secure. It is this phrase that we hear sometimes during presentations. But how can we get to the bottom? What is certain, is that these enormous masses of data are whetting the appetites: those of the marketing, the advertising and purchase advice. It will probably not long until these wizards are revealed in their true light.


Anyway, there is already a large amount of information to customers. Anyone who has observed the panels of Google can see its results dating back a decade. In this sense, there is one thing we must recognize: assistants are data collection tools, and at the same time are nothing more than a way of access to information. Google call him “a Google just for you. But the development of the wizard was not disinterested than that.






Opinion by Hans-Georg Kluge


the data protection is one of the stumbling blocks of many toward artificial intelligence.


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first, there are the facts: manufacturers test PDAs and introduce them on the market. That’s what we saw at the these, where Amazon has announced several partnerships relating to Alexa. The CEO of Google, Sundar Pichai, is also totally convinced of a “new world around artificial intelligence”.


Is that what the public will adopt these products? Does long term, users of these technologies will see them as a way to improve their daily lives? What about the protection of personal data? All these fascinating, and many others, issues in 2017.


Did you buy one of these assistants? Or is that what you are skeptical towards these technologies and their publishers? What you think would be key features for a personal assistant? Discuss with us in the comments!


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